Packaging this family business involved capturing kindness, approachability and the altruistic nature of family.  Their visual culture developed vividly thanks to the endless blueprints, big ideas, and extensive industry experience of their elders.
Their unwavering compassion and big hearted business lent to a full loving brand that stands out amongst a sea of sameness. Retro influences were called upon to evoke a sense of playfulness in an otherwise nitty gritty world of transactions and negotiations. 
IDX integration was essential for J.C. Miller's website to host MLS search functions. Working closely with third party developers, the brand's visuals and voice began to shine through.
Creating a sustainable visual language and tone helped streamline brand recognition across social media channels.

You may also like

Back to Top