House of Wren presents Simplexity, a solo exhibition celebrating the sublime minimalism of Jason Hoelscher’s geometric abstract paintings. Hoelscher combines a lifetime of iconographic and logotypic training via mass media and corporate design with a hyper-developed systematic approach to his medium.
Born from Benjamin Moore interior latex paint, Hoelscher’s intrepid works represent his determination to challenge the brevity of today’s society and culturally conditioned eye. Each painting delivers an intense aesthetic experience meant to vex the standard judgment in its true description. In a world of decorative disappearance, Hoelscher’s compositions remove the neurosis and recode our understanding of color, shapes and meaning.
Simplexity erases the expectations of paint as an analog medium and playfully explores the possibilities of its visual arrangement. The complex ideas of the artist are read through the various titles and shapeshifting nature of the works as they begin to swell and relate tangentially to op art, patterns and ratios.
Hoelscher’s own discourse of complexity and simplicity is brought to the surface in what he calls short attention span paintings for short attention span culture. The artist’s concept of paint as a slow medium in in a fast culture brings a dynamism to his work while achieving maximal impact with minimal input. The apparently mild interface of his canvases are contrasted with bold shapes, subtle texture and at times, a shimmer of differentiation or metallic pigmentation.
Drawing from themes of computer science, chaos theory, network systems and more, Hoelscher captures these complex topics in the simple task of painting. Through mathematical finesse and material refinement, the canvases convey the interplay of technology and humanity.
Operating under the conviction that a work of art should be fully present enough in its moment to reward a viewer’s immediate and intensive focus, Hoelscher’s paintings come from an awareness that society’s time and attention given to art objects is often fleeting.
Building on this idea, Hoelscher constructs subtly complex, bare-minimal hybrids of abstract depth entwined with activated flatness. The effect is blunt and to the point, yielding art for an era losing track of its speeds and slownesses. Working in the spaces between modernist abstraction, logo design, and networks of information technology, the artist complicates our understanding of the digital era by using canvas and paint to explore how attention operates in the cultural context of screenspace. 
Having studied at Rocky Mountain College of Art and Design, earned his MFA in painting from Pratt Institute, pursued his PhD with additional work that lead him through MIT, Hoelscher is as much of an academic as he is painter. 

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